Pormal na inilunsad ngayon ng Philippine Association of National Advertisers (PANA) sa pamamagitan ng virtual launch ang prestihiyosong PANAta Awards 2021.
Ito ay bilang pagkilala sa pinakamagaling at epektibong “creative marketing communication campaigns.”
Layunin nito na bigyang pugay ang mga produkto o brand na nagkaroon ng malaking pagbabago o epekto sa ipinapaabot nitong mensahe sa publiko.
Ang tema ng PANAta Awards ay “Hilaraya” na nagmula sa Tagalog na salita na ang ibig sabihin ay “hila” at ang salitang “hirata” naman ay ang bunga ng mga pagsisikap.
Kabilang naman sa mga awards categories ay ang People’s Choice Awards, Brand Bravery, Endorser of the Year, Most Effective Use of Medium Digital at iba pa.
Samantala, pinapurihan naman ng Bombo Radyo Philippines ang Philippine Association of National Advertisers dahil sa pagsisikap nito na mapaangat pa ang kalidad ng advertising industry.
“Through the PANAta Awards 2021, we hope to reinforce the message of courage and optimism for the industry to move forward together toward brighter prospects amidst new realities,” ani PANAta Awards 2021 chair Ken Lerona.
“The awards categories will feature its customary recognitions for Brand Bravery, Endorser of the Year and various Excellence awards in Brand CSR, Brand Positioning, Customer Empowerment, and Marketing Innovation. The awards addressed towards the pandemic response launched last year and aptly termed Gawad Pandayon for Authenticity, Courage, and Creative Effectiveness- will likewise be retained since the marketing environment has remained in a state of flux. In addition to the Most Effective use of media (TV, radio, print), nominations will also be accepted for the category Most Effective Use of Medium Digital,” bahagi pa ng statement ng PANA. “The People’s Choice Awards which will reflect the sentiments of the consumers will be opened at a later date. The Brand Builder of the Year award will only be named from qualifying entries, thus will be invitational following the initial screening. Brand Rookie of the year has been renamed to Most Promising Brand of the year and the category Best Localized ad is now Best Provincial Ad.”
